What we do / 01—03

A good brand
has good bones.

We help businesses find their direction, reach the right people, and build the websites and systems that support their growth.
Strategy and hands-on delivery, led by Jake Tripp.

01 / Brand & strategy

Find your
point of view.

Understand who you serve, why they choose you and what your business stands for. Turn that understanding into positioning, messaging and a clear visual direction.

What we can build together

Audience research & positioning

SM / Strategy study 01

  1. 01 / Know the audience

    Bring customer knowledge and research together.

  2. 02 / Find the difference

    Understand what matters and why people would choose you.

  3. 03 / Set the direction

    Shape positioning and a value proposition your team can use.

Brand narrative, voice & messaging

SM / Strategy study 02

  1. 01 / Find the story

    Make what your business stands for clear.

  2. 02 / Shape the voice

    Build a voice people can recognise.

  3. 03 / Connect the message

    Speak to what your key audiences need to hear.

Identity & visual direction

SM / Strategy study 03

  1. 01 / Start with strategy

    Translate your point of view into a visual direction.

  2. 02 / Build the language

    Connect colour, typography and art direction.

  3. 03 / Guide the expression

    Give your team practical guidance for a consistent presence.

Marketing strategy & priorities

SM / Strategy study 04

  1. 01 / Set priorities

    Turn ambition into a clear direction.

  2. 02 / Focus the work

    Choose channels and decide what to make.

  3. 03 / Review progress

    Agree how to tell whether the work is helping.

Our philosophy / Brand & strategy

Understanding comes
before expression.

Every Still Matter client goes through DigitalVibe. We bring audience research and your knowledge of the business into one foundation for positioning, messaging and design.

Explore our brand philosophy

02 / Content & growth

Say something
worth hearing.

Help the right people find you, understand your value and take the next step. Connect content, search, social and paid campaigns through a clear plan, with hands-on management to keep the work moving.

What we can build together

Content strategy & ongoing production

SM / Growth study 01

  1. 01 / Find the purpose

    Connect audience needs with what your business has to say.

  2. 02 / Plan the content

    Set editorial priorities and a working calendar.

  3. 03 / Produce & review

    Keep agreed writing and production moving.

SEO, local visibility & AI discovery

SM / Growth study 02

  1. 01 / Understand intent

    Start with the questions people are asking.

  2. 02 / Make expertise visible

    Connect useful content, technical recommendations and local presence.

  3. 03 / Guide discovery

    Set priorities for search and AI-assisted discovery.

Social media planning & management

SM / Growth study 03

  1. 01 / Choose the channels

    Focus on the places that fit your audience.

  2. 02 / Plan & produce

    Create recurring content with a recognisable voice.

  3. 03 / Publish & manage

    Work to an agreed approval and community-management rhythm.

Paid search & campaign management

SM / Growth study 04

  1. 01 / Connect the experience

    Align audience, message and landing experience.

  2. 02 / Build & test

    Set up campaigns and test what resonates.

  3. 03 / Review & adjust

    Manage spend against agreed goals; media spend is separate.

Measurement & ongoing improvement

SM / Growth study 05

  1. 01 / Define progress

    Decide what matters before collecting more numbers.

  2. 02 / Review the evidence

    Use the available reporting and identify gaps.

  3. 03 / Improve the work

    Turn findings into focused changes across content and journeys.

Our philosophy / Content & growth

Useful first.
Then worth repeating.

Start with the questions people actually ask and the decisions they need to make. Create something useful, give it a clear voice and put it where the right people can find it.

Explore content & growth

03 / Websites & AI systems

Make every
interaction count.

Build websites your customers can use and systems that help your team work. From the first enquiry to an everyday internal task, connect thoughtful design with practical technology.

What we can build together

Website strategy, design & development

SM / Digital study 01

  1. 01 / Plan the structure

    Connect brand, content and customer needs.

  2. 02 / Design & build

    Create the pages and features your business needs.

  3. 03 / Launch & hand over

    Work to an agreed launch and handover scope.

Customer journeys & conversion paths

SM / Digital study 02

  1. 01 / Understand the journey

    Look at how people arrive and where they get stuck.

  2. 02 / Connect the steps

    Align messages, navigation, pages and forms.

  3. 03 / Clarify the action

    Make the path to enquiry or purchase easier to follow.

AI assistants & internal chatbots

SM / Digital study 03

  1. 01 / Define the task

    Start with an everyday question or useful task.

  2. 02 / Connect knowledge

    Agree sources, tools and access boundaries.

  3. 03 / Evaluate with people

    Check real tasks and keep people involved where judgment matters.

Workflow automation & integrations

SM / Digital study 04

  1. 01 / Map the work

    Find repeated handoffs and agree the people, tools and exceptions.

  2. 02 / Connect the tools

    Build scoped integrations and make routine steps easier.

  3. 03 / Review & recover

    Give people a way to review exceptions and recover from failures.

Team enablement & agreed ongoing support

SM / Digital study 05

  1. 01 / Explain the system

    Help your team understand what was built and how to use it.

  2. 02 / Hand over ownership

    Pair practical guidance with ownership and access handover.

  3. 03 / Agree ongoing support

    Define which maintenance, reviews and improvements should continue.

Our philosophy / Websites & AI systems

Start with the people.
Build what helps.

A website or an AI system earns its place by helping someone do something that matters. We start with the people, the task and the constraints, then choose the tools that fit.

Useful systems need clear ownership, sensible access and a way to check whether they work. We build those into the scope alongside the experience, so your team can understand and use what comes next.

See digital and AI work at Launch

How we work together

A clear project.
Or a place on your team.

Bring a defined challenge or a need for ongoing direction. We agree the priorities, responsibilities and scope around your business.

01 / Projects

Make the next
thing happen.

A focused strategy engagement, a brand, a website, a campaign or an AI workflow. We define the problem, agree what you will receive, and carry the work through review and handover.

Discuss a project

02 / Fractional leadership

Keep direction
close to delivery.

Experienced marketing leadership without a full-time appointment. I help set priorities, coordinate your team and specialist partners, connect decisions to performance, and stay involved in the work.

Discuss marketing leadership

Keep the work moving.

Ongoing content, social media and paid campaign management are available as their own engagement or alongside fractional leadership. We agree the channels, production, review rhythm and measures of progress before we begin.

You work directly with Jake. I lead strategy, relationships and quality, and bring in specialist partners where the work calls for them. Your scope makes clear who owns each part, what is included, and what support follows delivery.

“The knowledge of the past is only desired for the service of the future and the present”

Friedrich Nietzsche
The Use and Abuse of History, IV · trans. Adrian Collins