RocketFuel Recharge / Marketing leadershipCase study 01—A

Built from zero.
Built to go further.

Two years of marketing ownership.

Explore the work

AI-generated website presentation based on the marketing site; not an exact product capture.

01 / InvolvementStrategy × execution

One owner.
Across the channels.

Over two years, Jake built RocketFuel’s marketing presence from zero. He owned every marketing initiative: the website, social media, PR, partnerships and the channels that brought people to the brand. All of RocketFuel’s social following and marketing traffic grew through that work.

Confirmed by Jake, October 9, 2026. Exact engagement dates and individual collaborator credits remain to be recorded.

01 Direction
Marketing initiatives
and channel ownership.
02 Delivery
The marketing website
and product presentation.
03 Development
Social, PR, partnerships
and other channels.

Jake did not design or build the SaaS UI. He is currently consulting on improvements.

02 / MomentumFrom the ground up

A presence built.
A bigger conversation.

RocketFuel is now in talks with a billion-dollar company about a potential partnership and investment.

Discussions are ongoing, not a completed deal. The company’s identity remains confidential. Marketing ownership, the zero starting point and this milestone are confirmed by Jake as of October 9, 2026; no valuation, investment amount or closed revenue is claimed.

03 / Organic searchTwo complete 28-day windows

More clicks.
Less visibility.

Clicks rose while impressions fell. This is a mixed search result, not proof of lead growth, revenue or rebrand impact.

Search clicks

97from 89

+8 clicks / +9.0%

Search impressions

17,631from 21,624

−3,993 impressions / −18.5%

Google Search Console · rocketfuelrecharge.com · web search, final daily rows.
Sep 9–Oct 6, 2026 versus Aug 12–Sep 8, 2026. A domain-recovery event needs annotation before attributing change.

04 / The supporting measuresSame reporting windows

Read the whole
picture.

Google Search Console / 2026
MeasureAug 12–Sep 8Sep 9–Oct 6
Click-through rate0.412%0.550%
Average position17.5414.23

CTR = clicks ÷ impressions. Position is weighted by daily impressions; lower is better. Search clicks are not qualified leads or customers.

The next chapter.
Measured honestly.

Current wins, costs, recurring revenue and gross margin still need a closed-period source.

Measurement gaps

GA4 returned no rows: an unresolved reporting or collection gap, not zero traffic. Historical CAC belongs to its original period. The ongoing partnership and investment discussions are separate from closed commercial results.

Continue the storyStill Matter / RocketFuel
The thinking.
The rebrand.

Internal preview. Investor confidentiality and release approvals remain in force.