Selected work / Strategy × creative

Ideas in Flux,

From the first question to the finished expression.
Brands, websites and the work that helps them grow.

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Different industries. Shared ambition.

Choose an industry to explore the work.

International 1 project

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Local Business 2 projects

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01 / RocketFuel Recharge

A new identity.
A stronger presence.

Fintech for fulfillment.
Built from zero, brought into focus.

Brand / Website / Marketing
RocketFuel logo raised from a textured navy surface.
A styled phone mockup showing RocketFuel’s mobile marketing website.

01 / Find the direction

Brand strategy
& identity.

Audience research, positioning, logo, color palette and brand guidelines.

02 / Bring it to life

Website design
& build.

Messaging, marketing-site design and development, from desktop to mobile.

03 / Build the presence

Marketing
& growth.

Social media, PR, partnerships and ongoing ownership across marketing channels.

Marketing leadership and website delivery by Jake Tripp.
Product UI: current consultation; original SaaS design and build by others.
AI-generated logo and phone presentations; illustrative mockups.

02 / United Processing Group

A clear identity.
One direction.

Branding for mortgage processing.
From audience to expression.

Strategy / Identity / Website
UPG identity presented on warm paper with navy, slate and rose color samples.
A styled phone presentation of the UPG website.

01 / Find the direction

Audience
& strategy.

DigitalVibe exploration to establish the audience, brand identity and voice.

02 / Define the expression

Brand identity
& guidelines.

Palette, typography, logo application and a consistent visual and verbal system.

03 / Make it tangible

Website
& marketing.

Copy, design and website delivery, with marketing ownership from the outset.

Branding, website, palette and all marketing delivered to date led by Jake Tripp.

03 / Launch Fulfilment UK

One brand.
A new market.

A UK presence for an expanding 3PL.
Familiar identity. Local understanding.

Market entry / Localisation / Website
Concept packaging mockup: Launch UK branded shipping box with a Royal Mail stamp, photographed on a table.
Styled mobile presentation of Launch Fulfilment’s UK website.

01 / Understand the market

Market
& audience.

Learning the UK and EU context while shaping the branch’s digital presence.

02 / Keep the connection

Brand
& localisation.

A cohesive Launch identity, with language and presentation adapted for the UK.

03 / Bring it to life

Website
& discovery.

Website delivery, regional search considerations and a clear route to an enquiry.

Led by Jake Tripp as Marketing Director during Launch’s UK expansion.
AI-generated packaging concept and phone mockup; not evidence of manufactured packaging.

04 / Strong Landscape

Established locally.
Built for online.

A Salt Lake business.
A new digital presence.

Brand system / Website / Local discovery
Concept brand photograph of a person looking down and gripping a charcoal Strong Landscape cap with a lime embroidered logo.
Styled phone presentation of the Strong Landscape website.

01 / Keep the roots

Brand system
& expression.

A cohesive identity built around the client’s existing family-crest logo.

02 / Build the presence

Website
& content.

Design, copy and English/Spanish journeys for an established local business.

03 / Open the door

Discovery
& enquiries.

Service information, consultation paths and a place for future crew members to apply.

Brand system and digital delivery led by Jake Tripp. Existing family-crest logo supplied by the client.
AI-generated apparel concept and phone mockup; not an employee photograph or manufactured apparel.

05 / Third Fin · Owned venture

An industry gap.
An idea of my own.

A software directory
for 3PL operators.

Concept / Brand / Website
Third-party logistics.
A clearer starting point.

Third Fin

Independent idea. Complete execution.
Third Fin mobile website presented in a generated, centered smartphone mockup.

01 / Find the opening

Industry insight
& idea.

A directory conceived from firsthand experience working in fintech for fulfillment.

02 / Give it a name

Brand
& identity.

A name and visual identity connecting third-party fulfillment with fintech.

03 / Build the product

Website
& discovery.

Search, categories and guides that give operators a starting point for exploring software.

Independently conceived, branded and built by Jake Tripp. An owned venture.
AI-generated phone mockup based on the website.

06 / EMK Mortgages

A personal business.
A clear presence.

Two loan officers.
One shared identity.

Palette / Website design
EMK Mortgages / Selected palette

Personal.
Approachable.
Clear.

Cool steel
#93A8AC
Sand
#D7CEB2
Warm canvas
#F6F3EB
Deep steel
#44626A

Palette developed with the clients.
Website design by Jake Tripp.

Generated smartphone mockup based on the EMK Mortgages mobile homepage.

01 / Understand the audience

Brand
& direction.

DigitalVibe supported the initial audience review and brand snapshot.

02 / Shape the expression

A collaborative
palette.

A colour direction developed together with the two loan officers behind EMK.

03 / Design the presence

Website
& experience.

A website designed by Jake to bring the business and its information into view.

Palette developed collaboratively with the clients. Website design led independently by Jake Tripp.
AI-generated phone mockup based on the website.

07 / Launch Fulfillment

Build the function.
Help the business grow.

From SEO contractor
to marketing leadership.

Strategy / Team / Digital / AI
Launch Fulfillment / Website rebuild

Built for the
next stage.

Launch Fulfillment rebuild desktop homepage with blue warehouse imagery and clear quote and success-story links.Rebuild preview / Desktop & mobile
Generated phone presentation based on the Launch Fulfillment rebuild mobile homepage.

01 / Build the function

Marketing
leadership.

Building a team and connecting marketing decisions to the needs of the business.

02 / Grow demand

Organic
& digital.

SEO, a rebuilt website and a focus on the economics behind acquisition.

03 / Make AI useful

Systems
& adoption.

Internal Slack bots, AI infrastructure and company-wide enterprise Claude administration.

Marketing Director, 2024–2026. Now supporting Launch Fulfillment as a fractional director.
Actual rebuild preview with an AI-generated phone mockup.