RocketFuel Recharge / Brand & websiteCase study 01—B

A familiar promise.
A sharper expression.

From Parcel Recharge to RocketFuel Recharge.

Explore the rebrand

AI-generated website presentation based on the marketing site; not an exact product capture.

01 / The expressionArchive / Current site

The difference
is in the detail.

White and cyan became a darker, more focused visual system. A compact identity, clearer audience language and direct demo path bring the current marketing site together.

Then.Parcel Recharge · January 2025
Archived Parcel Recharge website with white canvas, cyan identity and laptop-led hero; archive toolbar removed.
Now.RocketFuel Recharge · October 2026
Current RocketFuel website with navy canvas, white identity, cyan headline and direct demo action.
Capture dates & archive limitations

January 5, 2025 Wayback replay compared with the October 9, 2026 live capture. The replay has an oversized header logo; it is not a pixel-perfect record of the original site. Dates are capture dates, not launch dates. SaaS UI shown in artwork was not designed or built by Jake.

Then / White & cyan.

Now / Navy & bright cyan.

Visual palette comparison from the site captures, with approximate colors. The updated logo appears in the current site frame above; final production color values belong to the brand guidelines.

02 / Research & contextRead the business before the brand

Find what matters.
Make it clearer.

We looked at where design in the 3PL SaaS space was heading, then spoke with multiple 3PL owners about what mattered to them. Audience affinity data, keyword analysis and persona development helped shape the direction.

Research and project scope confirmed by Jake, October 2026.

01 The market
3PL SaaS design.
Where the category was heading.
02 The conversations
Multiple 3PL owners.
What mattered to them.
03 The evidence
Affinity, keywords
and audience personas.
03 / From thinking to makingUnderstand / Define / Make

A clear direction.
Carried through.

Research became a new color palette, logo and brand guidelines. The website carried that direction through, giving the brand a more cohesive presence.

Approximately 3–4 months of core work. Start and rollout windows below are approximate, as recalled by Jake; individual phase dates were not recorded.

Start / 2026February–March
Core workAbout 3–4 months
Rollout / 2026June–July
  1. 01

    Understand.

    Category direction, owner conversations,
    affinity, keywords and personas.

    Context
  2. 02

    Define.

    Updated palette, logo
    and brand guidelines.

    Expression
  3. 03

    Make.

    Bring the identity into the website
    and roll it out cohesively.

    Application

Jake’s role / Marketing ownership and website delivery.

Product UI: consultation now; no original design/build credit.

Continue the storyStill Matter / RocketFuel
The involvement.
The numbers.

Internal preview. Investor confidentiality and release approvals remain in force.