Strong Landscape / Salt Lake CityCase study 04

Local roots.
A new
online presence.

An established lawn care company, ready to be found online. A brand system and website built around the business already there.

Strategy, brand & website / Jake Tripp

Jake owned the project from direction through delivery. The client brought its existing family-crest logo; the work built the digital presence around it.

Start with the identity
01 / Respect what existsFamily identity / Brand system

Keep the roots.
Build the system.

Strong Landscape was already serving Salt Lake customers. The starting point was an established business with a family-crest logo, but no website or online presence, as Jake describes the engagement.

The work gave that identity a consistent digital expression: colour, typography, copy and a website that helped people understand the services. The existing mark remained the client’s.

Client-supplied Strong Landscape family-crest logo and wordmark

Existing client logo. Brand-system development and digital application by Jake Tripp.

02 / Make it usefulLocal relevance / Clear next steps

A website with
a job to do.

The content connects landscaping services to the place people live: Utah yards, seasons and the Wasatch Front. Service pages make the offer easier to explore, with clear routes to request a consultation.

Jake owned the website and content delivery. The site also gives prospective crew members a dedicated place to learn about roles and apply.

Actual Strong Landscape homepage with its green identity, landscaping imagery and Utah-focused headline.
03 / Welcome more peopleEnglish & Spanish

Two languages.
More ways in.

English and Spanish journeys carry the core service information and consultation paths. The careers experience also welcomes applicants in Spanish.

That choice is visible in the available submission records: three distinct applicants used the Spanish careers page during the reviewed period.

Strong Landscape’s Spanish homepage, with translated headline, service introduction and consultation action.

Actual public website captures, October 2026. Work-page photography and phone artwork are styled concepts.

Recorded activitySince the June launch / Reviewed 9 October 2026

Customers enquire.
Future crew apply.

The website is serving two practical needs: new project enquiries and recruitment. The site’s retained submission records cover the period from 25 June to 7 October 2026, following its 24 June launch.

These are recorded requests and applications, not confirmed sales or hires. Counts exclude tests, sales pitches, unclear messages and repeat submissions.

Distinct project enquiries
20
Distinct job applicants
9
Applicants via Spanish page
3

Source: website submission database, reviewed read-only on 9 October 2026. Of 47 stored submissions, 21 project requests represent 20 distinct enquiries and 13 job applications represent nine people. Two tests, eight unsolicited pitches/spam, two unverified messages and one existing-project message are excluded. Contact details were used to identify repeats; no personal details are reproduced.

Identity / Website / EnquiriesStill Matter / Strong Landscape
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