Still Matter / About the author
Jake Tripp.
Brand thinking.
Useful websites.
Marketing you can manage.
Jake Tripp is the owner of Still Matter. He helps businesses connect brand strategy, identity, websites, content and practical marketing systems.
He works on his own brands and client projects. His focus is clearer decisions and work that is easier to manage.
Here, he writes about useful websites and content your team can maintain.
Jake has helped brands grow and thrive for the past decade.
Still Matter brings that work together in an independent studio, working directly with business owners on strategy, identity, content and websites.
Articles here explain practical decisions, show their sources and separate examples from client results.
A useful answer should help you make the next choice with a clearer view of the work involved.
About Still MatterWriting by Jake.
Article
How often should your business blog?
Choose a useful blogging rhythm around customer questions, evidence and the work your team can maintain. Includes a practical example and review checklist.
Article
Why does your business need brand positioning?
Decide who your business serves, what customers compare you with and which differences you can support before changing your brand or website.
Article
A brand messaging framework you can actually use
Build a practical brand message around audience, need, offer, evidence and next step, then adapt it for your website, proposals and conversations.
Article
Is a business blog worth it for your team?
Decide whether a business blog deserves your time. Check the customer need, evidence, useful next step and upkeep before making a publishing commitment.
Article
Measure content to decide what to do next.
Separate discovery, reader actions and useful inquiries. Review content with a practical method that keeps missing data and uncertain attribution visible.
Article
What a fractional marketing director owns
Define the decisions, delivery work and business responsibilities a fractional marketing director should own before choosing an engagement.
Article
Useful automations, with a manual fallback
Choose small business automations around a clear task, human owner and tested fallback. Includes inquiry routing, reminders and approval examples.
Article
A marketing strategy before a channel list
Build a practical marketing strategy around an audience, useful offer, proof and review process before choosing channels or adding more activity.
Article
Brand positioning examples for service businesses
Compare three fictional service-business choices, turn a useful difference into a clear offer and check the evidence before copying a positioning statement.
Article
What to keep and check before a rebrand
Plan a rebrand around customer recognition, service continuity and website checks. Decide what to keep, what changes and who owns the handover.
Article
A local discovery plan for a service business
Market a small business locally with accurate business details, useful service pages, honest reviews and a clear way to make contact.
Article
What makes workflow automation cost more?
Understand workflow automation costs before requesting a quote. Define setup, usage, approval, maintenance and failure recovery without relying on invented price ranges.
Article
Fractional marketing director or agency: which work do you need?
Compare fractional marketing leadership, agency support and an internal hire by the decisions, delivery skills, approvals and handover your business needs.
Article
Questions to ask a fractional marketing director
Ask about remit, evidence, capacity, owner decisions, progress and handover before choosing a fractional marketing director.

